Granite City
Role: Lettering, Design
Art Direction: Jamie Reedy
Granite City is a restaurant chain in the midwest. With the hope of catering to a younger, more "hip" crowd, we created an advertising campaign comprised of illustrative typography that has a gritty approachability and handcrafted aesthetic, just like Granite City's food.
Typography
Using hand drawn typography we were able to further push the campaign's overarching message that all food made at Granite City is handcrafted and scratch-made.
